As a passionate member of the digital marketing industry, HumblAbode founder Justin Hickey was surprised by the difficulties when trying to find new homes online.
He discovered that the properties he was interested in were often concealed amongst an abundance of less relevant listings, all competing on the one site.
After speaking to a number of real estate agents, it didn't take long to discover his frustration was shared. Many Agents expressed discontent towards the large aggregator websites, mentioning rising costs and unclear performance data amongst their biggest concerns. Yet without these sites, there were almost no other useful ways to put listings in front of online shoppers.
And so began the creation of HumblAbode.
Already the owner of a successful digital advertising agency, Digital Elder, he used his knowledge and expertise to develop a solution that cuts through the clutter. Working closely with experienced real estate affiliates, HumblAbode has been designed from the ground up to provide Agents with an affordable and effective tool for promoting their properties online.
As a busy entrepreneur Justin's mission was to ensure HumblAbode's interface remained understandable, easy to use and the perfect companion for time-poor Agents.
Today, Justin remains actively involved in HumblAbode's management as well as the latest developments in digital advertising. He plans to continually innovate in the real estate sector using new ideas and technology.
Watch this space.