Media Watch

News and Information about HumblAbode and our partnerships


HumblAbode in the Media

Reiwa to branch out with HumblAbode

Wednesday, 22 November, 2017

The Real Estate Institute of Western Australia has signed a five-year partnership agreement with online advertising portal HumblAbode, strengthening its reach in the local market.

HumblAbode is a new online listing tool that differs from traditional real estate websites by creating a URL for a property, giving each listing its own branded, standalone webpage.

Read the full article here

Technology shake-up for property

Monday, 13 February, 2017

Disruptive technologies continue to gain traction in the property market, with more than 400 Western Australian agents expected to use online advertising portal HumblAbode by the middle of this year, while a Perth-based firm is taking a software platform designed to simplify back-office transactions to the ASX.

HumblAbode has been spun out of Melbourne-based online advertising agency Digital Elder and differs from traditional real estate websites by creating a unique URL for each property – usually its street address.

Managing director Justin Hickey said feedback from Digital Elder clients active in real estate indicated that properties often could be overlooked because of the crowded nature of listings on websites like or

Read the full article here

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